15 years after its creation, in Romans-sur-Isère, the local pizzeria franchise Basilic&Co is changing its concept to reconnect the brand with its DNA. The new concept is currently implemented in 6 network restaurants: Valence, Romans-sur-Isère, Seyssinet-Pariset, Bourg-Saint-Maurice, Cholet and Talence.
BASIL & CO
A unique concept of quality fast food with the theme of “local” pizza
Basil&Co: a new concept for “transcribing these life stories into restaurants”
that new concept of Basilic&Co pizzerias is first a new architectural concept as in the logic ofenvironmental responsibility of the brand, natural materials such as recycled chalet wood and French oak parquet are given pride of place.
The decoration of the walls also recalls the mountain roots of the brand of local pizzas and incorporates portraits of producers to testify that the franchise is close to those who make the land.
A new marketing and sales concept
The new concept for the Basilic&Co franchise, which is being tested in 6 pizzerias in the network, also includes marketing and sales development. From now on, the Basilic&Co pizzerias thus include a grocery store corner which especially offers Nyons PDO olive oil and PDO Espelette pepper.
Besides, the offer is now available on site, for delivery or for take away, running all day and 7 days a week.
“Basilic & Co stands out for its product range in a first-class positioning. It responds to consumer demand for more product quality and traceability. »exactly Laurent Bassimanager and founder of the pizzeria brand.
That is, after opening around fifty pizzerias between 2020 and 2022because of this strong new concept, the Basilic&Co franchise is now targeting at least twenty openings per year. And this, for reach 100 restaurants in 2024.
So if you want open a pizzeria with an environmentally responsible brand with a strong new concept in line with its values, go to the Basilic&Co franchise file to find out more.