Five Pizza Original blows out its 10th candle

2022 marks an important turning point in life pizza restaurant franchise which is celebrating its 10th anniversary, is starting a project to get a facelift.


Pizza revisited with an original and unique concept

Exceptional pizzas for exceptional results

Although the 5 euro pizzas to which it owes its name are no longer part of the menu (except for the Marguerita), Five Pizza Original continues to offer exceptional pizzas, made from carefully selected products: regional flour from the Moulin de Versailles, fresh cut vegetables to order, local ingredients and recipes (100% fresh French mozzarella, Reblochon, Gorgonzola and Parmiggiano AOP, French charcuterie, etc.)

10 years of quality and listening to customers

Despite inflation, Five Pizza Original has been able to maintain its “entry price” positioning with the best quality/quantity/price ratio among French pizzerias.

Its customers have a special attraction for the very wide selection of pizzas as well as the possibility to create their own pizza with the concept “Create your pizza” among 45 ingredients. The attractive prices vary between €5 and €6.90 and between €7.90 and €9.90 for signature pizzas (in size M).

Franchise Five Pizza Original has embarked on a grand transformation plan that places the franchisee at the heart of the project. Architecturally, the modest counters of less than 50m2 are replaced by sales points of 150m2 often equipped with terraces and prime locations in the city center to offer a more pleasant and welcoming environment.

The innovative offer all public », based on attractive prices, self-service limited edition recipes (to eat on site or for take away) or delivery (via aggregators), adapt to new consumption patterns.

Digital, a real pillar of success Five Pizza Original

The network is concerned about its daily development and has taken various actions:

  • Redesign of the website in 2021 to become known
  • New application that facilitates order reception
  • Loyalty program is developed to optimize the customer experience and the handling of DATA

In addition to the work done in his laboratory, Five Pizza Original constantly invests in its R&D department to satisfy its customers with constant addition of new products and recipes.

Promising development plan

The franchise launch in 2018 and the opening of 33 branches in just 4 years illustrates the dynamic development of the network, which is on the rise. He managed to maintain the same pace by establishing 5 new restaurants in this last quarter in Massy, ​​Evry, Saint-Quentin, Mulhouse and Bordeaux, bringing the number of franchise pizzerias to 50 by the end of December 2022.

At this momentum, it aims to reach 100 locations by the end of 2023.

The development of the network depends on its 11 branch restaurants and franchisees planning a 2nd or even 3rd opening, thus becoming Five Pizza Original multi-franchisees.

In the same perspective of the expansion and territorial networkthe brand is considering rolling out its concept to more strategic locations such as stations, airports, hotels, supermarkets, etc., without forgetting the international development.

Enjoy your 10th birthday with Five Pizza Original

From November 20 to December 18, the major communication campaign celebrates the 10th anniversary of Five Pizza Original.

The operation, called kiff tes 10 ans, focuses on:

  • A competition that gives you the chance to win 45 4K 127 cm TVs and thousands of pizzas, milkshakes, drinks all over the network.
  • A TV sponsorship device around all the matches of the football World Cup broadcast on the Bein Sports channels.
  • Offers delivered to aggregators
  • Festive packages sent to staff at the 45 Five Pizza Original franchise locations.

Follow the Five Pizza Original Franchise and find out what it has in store for you.

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