In the Japanese workshop that makes braided bracelets for Apple

On the last day of his recent trip to Japan, Tim Cook visited the manufacturer of some of the Apple Watch straps, including two of the new models launched with the Ultra. After 10 years of collaboration, the family’s SME Inoue Ribbon Industry has been transformed by its collaboration with Apple.

This month, for 5 days, Tim Cook chained visits to Japanese partners (Sony, Konami, etc.) and meetings with personalities (including the Prime Minister). Among this beautiful world was the company Inoue Ribbon Industry. A visit attended by Nobuyuki Hayashi Elle Decoration Japan.