Lidl Switzerland offers vegan products from the brand of chef and TV star Fabian Zbinden. Thanks to Lidl Switzerland, the products are available in Swiss retail for the first time.
Lidl Switzerland is constantly developing its vegetarian and vegan range, which has been particularly evident in the past few years. In addition to the more than 80 vegetarian and vegan products already available in its range, Lidl Switzerland decided to bring Fabian Zbinden’s products into its stores just in time for Veganuary.
Fabian Zbinden talks about this collaboration: “For me, this is a major turning point in my career. With Lidl Switzerland, I can make my organic and vegan products available to the general public for the first time. Everyone shops at Lidl Switzerland, and especially our target group. “
The brand ambassador for Lidl Switzerland Fabian Zbinden owes his reputation to the TV show “SRF bi de Lüt”, which he has participated in since the year 2021. Before that, he already cooked for stars such as Madonna and David Beckham in Hollywood kitchens and had his own food truck.
It is under the brand “feelfood” that Fabian Zbinden makes his vegan ready meals such as his “Chili sin Carne”, his “Red Lentil Dal” or his “Pasta Bolo Vegan”. These dishes are made from 100% organic plant-based ingredients. Also available in the 167 Lidl stores in Switzerland: two kinds of organic and vegan drinks for a complete early morning breakfast. With “feel food”, Fabian Zbinden proves that a vegan and complete diet is also possible without much effort. For this he uses organic vegan ingredients, a balanced nutritional profile and completely forgoes additives.
Contact Lidl Switzerland:
Such. : +41 (0)71 627 82 00