Pizza Hut angers Palestinians by launching a pizza made with kadaif, cheese, butter and pistachios or walnuts in Israel: Here’s why

At the end of November, the fast food brand, established in Israel for almost 10 years, unveiled a new pizza for its Hebrew customers: “A particularly sweet love story”, consisting of knafeh, she communicated on his Instagram account.

Pizza Hut is used to atypical combinations. But this provokes indignant reactions among the Palestinian population, who accuse the company of “cultural appropriation”. Made with kadaif (angel hair), cheese, butter and pistachios or walnuts drizzled with syrup, this pastry is now very popular in the Arab world. But the city of Nablus claims its paternity.

Unveiling this new recipe, the American brand certainly didn’t expect to cause a stir.

“Pizza Hut recognizes the untapped potential of this irresistible Middle Eastern dish and has decided to create its own version of it,” she proudly announced in late November. Since then, internet users have spoken of an “abomination”, not only tasteful, but also and above all cultural.

On his Instagram account, French-Palestinian chef Fadi Kattan, based in Bethlehem and London, evokes “the bad taste and cultural appropriation”, according to him, shown by Pizza Hut, which here seizes “a wonderful and sumptuous dessert to simply steal that…”

The chef particularly regrets that the cheese used for the pizza comes from Safed, an Israeli city emptied of its Arab inhabitants in 1948, and not from Nablus, where this product is traditionally made.

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