Selling iPhones in Europe requires serious effort from Apple

This is the assessment of a new study from Counterpoint Research 301.9 million smartphones was sold worldwide in the third quarter of 2022. This is 3% more than in the previous period, a rather encouraging figure considering the crisis that the sector is experiencing today. A crisis which is perfectly illustrated if we compare these figures with the figures from last year, when sales were 12% higher. Inflation, which pushes consumers to spend less, probably has something to do with it.

But then, which brand sold the most mobiles between July and September? For counterpoint, it’s Samsung. The company is therefore its biggest competitorApple, second with 16% market share against 21% for the Asian giant. Xiaomi, with 13%, is third in the ranking, closely followed by Oppo (10%). Of course, keep in mind that we are sharing estimates here and that the survey has some margin of error.

The figures are very different in Europe

If we now decide to look only at the number of our continent, we see that Samsung remains at the top of sales with no less than 34% market share. Apple and Xiaomi monopolize the second position with a 22% tie. It must be said that all these companies now offer us a real selection of devices that suit all target groups, from the richest to the most modest.

For example, with the Galaxy A51, Samsung offers excellent value for money for those who prefer to bet on Android. The smartphone actually costs less than 300 euros, but still offers the user a large 6.5-inch screen, larger than the 6.1 inches on the iPhone 14 Pro. What’s more, depending on the version, it is possible to reach 8 GB of RAM: again, it is more than at Cupertino.


And at Apple?

Precisely at Apple, prices remain much higher sinceThird generation iPhone SE, which is the cheapest at Apple, starts at 559 euros per But this is without counting the financing offer offered in the store, which allows you to pay the amount in twenty-four installments. Practical for small budgets, therefore.

Otherwise, for the high end, the iPhone 14 Pro Max is obviously the best of all iPhones. 6.7-inch screen, A16 Bionic chip, LiDAR radar for augmented reality and selfies, telephoto lens for macro photos… With this model, nothing is left to chance. Many analysts also believe that the iPhone 14 Pro series is one of the most popular at the moment, in direct competition with the Galaxy S22 from Samsung.

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