the pasta is born again

Barilla makes us rediscover the sensuality and taste of authentic Italian pasta in its new campaign. The music in the pub is the legendary title of Léo Delibes justified “Duet of Flowers”.

Barilla Al Bronzo advertisement

Since 1877 the brand has Barilla makes us discover and appreciate the good taste of Italy. The new advertising campaign presents a new range of Premium Al Bronzo pasta. Prepared with authentic durum wheat containing a high concentration of protein with Lavorazione Grezza, the new pastas bring another dimension to the taste. In fact, it allows you to soak up the sauce better and get a perfect traditional Italian recipe. The new spaghetti, which brings pasta back to life again, has a red wrapper that recalls the intensity of love and passion.

The ad Barilla Al Bronzo “pasta is reborn” is inspired by big bang to show the process of cooking pasta. In a film that goes to the heart of culinary art, the Barilla brand shows how pasta conveys sensuality, desire, love and passion. The ad begins with a magnificent sunrise over a kitchen. We discover the new packaging of the pasta, which is represented as a real star. The ad continues with boiling water, pasta raining into it, boiling taking place and olive oil being carefully poured over it. The recipe is finished with a shower of parmesan and a round of the pepper grinder on the plate. We then see a man serving a plate to a woman, who sits down at the table to share a meal with his group of friends.

What is the music in the Barilla Al Bronzo ad?

The music that we hear at the Barilla Al Bronzo pub “the pasta is born again” is Leo Delibes. It is about a mythical title called “Flower Duo” or “Under a Dome”. This is symphonic music from the opera Lakmé and composed in 1883 at the Opéra-comique in Paris. This opera has been used many times in film, television, video games and commercials. It has also been covered by many artists.

Leo Delibes real name Clément Philibert Léo Delibes is a composer, musician and university professor with French nationality. He made his debut at the Paris Conservatoire and even won first prize in music theory. Léo Delibes began his career as a composer in 1856 at the Folies-Nouvelles. It is considered a benchmark for traditional French music. Léo Delibes left behind more than 70 musical works composed of operas, ballets, operettas and melodies. His works have been taken up and reinterpreted countless times over the decades. They remain today as works that form part of the French musical heritage.

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