1 The World full screen
The television is Mondial’s flagship product. “300,000 extra televisions are sold on the French market when there is a World Cup”, confirms the management of Fnac Darty. The latter notes that “its customers are looking for a pleasure product, a great spectacle. This translates into the purchase of more premium TVs and at the same time an increase in size. Normally we sell 50” (127 cm). During this period, the top seller 65” (165 cm), a 30% increase in size”.
At Carrefour, TV sales have increased by 15% since the start of the competition. “With us, there is no development. We are on the same trend as last year”, analyzes for her part Julie, head of the department for household appliances and multimedia at Conforama in Saint-Martin-des-Champs (29). “But it is certain that if there was no World Cup, we would have registered a decrease in TV sales,” she hastens to clarify.
2 The advent of beer vending machines, raclette machines…
“Since the start of the World Cup, sales of planchas, raclette machines and beer vending machines have doubled,” says Carrefour. “These are user-friendly products that are appreciated at home, especially in this cold autumn period”. Within Fnac Darty, these products are very popular: “Compared to the previous week, sales of microwave ovens increased by 70%; that of beer vending machines, 50%, and those from ice factories and deep fryers, 20% and 80% respectively. At Conforama, there is also an increase in the purchase of beer vending machines.
3 Blues jerseys: “The fever is starting to rise”
“After the first round, we felt a real enthusiasm for jerseys and derivative products in the colors of the French team”, emphasizes Jonathan, manager of Intersport in Langueux (22), whose brand is the Blues’ official partner. “The fever is starting to rise,” says Maxime, his colleague in Brest, in the Kergaradec area. “In 2018, we felt a big boom in shirt sales after the win against Argentina, in the round of 16,” says Jonathan.
Among the other jerseys, Argentina comes first, ahead of the Brazilian model. Among the derivative products stamped in the Blues colors, the most popular are those that allow you to face bad weather: gloves, plaids, slippers, hats… “Another product that flies away during this World Cup is the Panini album , both with children and adults”, notes the Carrefour management.
4 Pizza, queen of Mondial
To be enjoyed in front of the television, pizza is once again one of the Mondial’s star dishes. According to a study by the NielsenIQ institute, 42% of French viewers planned to order pizzas with take-away or delivery. “Compared to normal, we sell fifty more pizzas on match nights,” warns Elwinn, assistant manager of Domino’s Pizza, boulevard de la Paix, in Vannes. In addition to the pizzas, a quarter of the French respondents intended to follow the battles around a charcuterie platter.